So what do you think?
Someone whose opinion I respect strongly believes that the following full page ad for Tablet UML is way too busy:
(Note that the center area marked Team Shot will contain a photo of a team of customers and an analyst defining a project. The analyst will be using Tablet UML, while the customers will see and react to the results on an auxiliary flat-screen monitor. The intention is to show Tablet UML as an ideal modeling tool for a collaborative effort.)
His contention is that this is too busy, and no one will read all the words. He suggests a simple photo of the product in use, a simple headline, a brief text blurb, and a link to my Web site where the reader can learn more. It might very well be a variation of the team photo described above, as in this concept sketch (pardon my art skills, or lack thereof):
I tried to tell the whole Tablet UML story in one page, to tell the readers everything I could to make them want the product; but he believes that the reader sees that as nothing but blah, blah, blah. He believes that a simpler approach will attract eyes, while big blocks of text in an ad will turn them away. He contends that the purpose of the ad is to entice, not inform: when they see the big, pretty ad, they'll want to know more, and they'll follow the link.
He might be right. After all, his company's earnings outpace mine by a fair number of digits, so they know a little something. But I welcome other opinions. This is a fairly monumental decision for me, being my first ad purchase; so I'm not going to make any part of that decision lightly,
And a second question: if I go with his approach, should the little bit of blah, blah, blah in the ad include the low, low price?
Thanks in advance for any opinions you offer.
(Note that the center area marked Team Shot will contain a photo of a team of customers and an analyst defining a project. The analyst will be using Tablet UML, while the customers will see and react to the results on an auxiliary flat-screen monitor. The intention is to show Tablet UML as an ideal modeling tool for a collaborative effort.)
His contention is that this is too busy, and no one will read all the words. He suggests a simple photo of the product in use, a simple headline, a brief text blurb, and a link to my Web site where the reader can learn more. It might very well be a variation of the team photo described above, as in this concept sketch (pardon my art skills, or lack thereof):
I tried to tell the whole Tablet UML story in one page, to tell the readers everything I could to make them want the product; but he believes that the reader sees that as nothing but blah, blah, blah. He believes that a simpler approach will attract eyes, while big blocks of text in an ad will turn them away. He contends that the purpose of the ad is to entice, not inform: when they see the big, pretty ad, they'll want to know more, and they'll follow the link.
He might be right. After all, his company's earnings outpace mine by a fair number of digits, so they know a little something. But I welcome other opinions. This is a fairly monumental decision for me, being my first ad purchase; so I'm not going to make any part of that decision lightly,
And a second question: if I go with his approach, should the little bit of blah, blah, blah in the ad include the low, low price?
Thanks in advance for any opinions you offer.
Posted in Tablet UML by Martin L. Shoemaker on
Saturday October 29, 2005 at 2:19am. 17 Comments 1 Trackbacks
